South Australian grain and the Viterra supply chain are being promoted virtually to end use customers around the world, showcasing the quality of crops and how the season is progressing in different areas.
Led by the Australian Export Grains Innovation Centre (AEGIC), the national initiative involves growers across different states, providing an excellent opportunity to connect with end users.
Viterra produces the videos for South Australia which involve interviews with local growers who discuss how their crops are growing according to local rain levels and weather conditions. The films also include drone footage of Viterra sites and facilities.
The project is in its second year following success and positive feedback in 2020, as a new way for customers to do crop inspections in place of site and farm visits. It helps to strengthen relationships with end use customers and provides them with confidence in the supply chain and the grain they are sourcing, as well as ensuring South Australian grain continues to be sought after.
There are seven videos this series which are released as a monthly update over the course of the year in the lead up to harvest. There are six growers from across the state based in Bordertown in the south east, Loxton in the Murray Mallee, Appila in the mid north, Yorketown on the bottom of the Yorke Peninsula, and Ceduna and Yeelanna on the Eyre Peninsula. Videos are translated into five languages and distributed to flour millers, brewers, maltsters, government agencies, traders and other stakeholders across 12 countries.
The first update for South Australia in 2021 highlighted the strong export demand across Viterra’s six port terminals and received very positive feedback. The next monthly update will feature growers talking about their progress with seeding and the recent rainfall which has been welcomed across the state.