Glencore Agriculture in Australia rebrands to Viterra

Glencore Agriculture in Australia has rebranded to Viterra, following the global rebrand of Glencore Agriculture to Viterra last November.

Viterra, which means vitality from the earth, is a globally recognised brand with a deep connection to agriculture.

Viterra Chief Executive Officer for Australia & New Zealand Tim Krause said uniting the business under a single name strengthens access to markets for Australian growers.

“Our global network of people, storage, handling and transport assets and marketing offices creates significant value for our grower customers in Australia by connecting them with consumers around the world,” Tim said.

Operating in 37 countries, Viterra brings together a fully integrated agriculture network that connects producers and consumers to supply sustainable, traceable and quality-controlled agricultural products.

“We are committed to our successful, long-lasting relationships with our grower and end use customers and we are strongly positioning our network to bring benefits to them now and in the future.

“We look forward to further growth and ongoing investment in our network and continuing to connect the agriculture industry,” Tim said.

Customers will start to see the new Viterra brand from today, aside from this change it is business as usual.

About Viterra Australia

Our service covers the whole supply chain from the farm gate through to delivering products to consumers in Australia and overseas. With 800 employees, we originate, store, handle, transport and market a range of agriculture commodities including grains, oilseeds, pulses and cotton.

As one of the largest buyers of Australian commodities nationally, we purchase directly from growers and supply consumers through our marketing and logistics network. Our storage and handling network includes upcountry sites and strategically located port terminals spanning key growing regions in South Australia and western Victoria. We are one of Australia’s largest container packing and processing businesses, with facilities in southern and eastern Australia.

About Viterra

At Viterra, we believe in the power of connection. Our world-leading, fully integrated agriculture network connects producers to consumers with sustainable, traceable and quality-controlled agricultural products. With more than 17,500 talented employees operating in 37 countries, our strategic network of storage, processing and transport assets enable us to offer innovative solutions and open pathways for our customers, creating successful partnerships that last. Together, we are stronger, and achieve more.


Glencore Agriculture in Australia rebrands to Viterra